A professor of sociology uses computer simulations of networks to reveal how the presence of even just a bit of advertising or other mass communication -- 'top-down' information that comes from outside a given network -- effectively equalizes the influence of everyone across that network. When advertising exists... 'it's not that word-of-mouth doesn't matter -- it's that nobody is particularly important for the process,' he said.
from Top Technology News -- ScienceDaily https://ift.tt/38koK07
Tuesday, 2 March 2021
Even just a bit of advertising changes the game in word-of-mouth marketing
Posted By: Unknown - March 02, 2021About Unknown
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