Shoppers are up to one-third more likely to shell out for the premium option when the extra cost is expressed as an add-on, as opposed to a higher overall price, according to new research.
from Top Technology News -- ScienceDaily https://ift.tt/2O64VAn
Wednesday, 11 September 2019
Shoppers more likely to pay for upgrades when extra cost is an 'add-on'
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